The 2024 American Rental Association (ARA) Show, hosted in the historically rich and vibrant New Orleans, was a landmark event for the rental sector, particularly emphasizing the pivotal role of lift and access equipment within the industry.
The convention center buzzed with excitement as rental business owners and operators from around the world gathered to explore the latest in aerial work platforms, telescopic handlers, and scissor lifts, all tailored to meet the dynamic needs of rental fleets.
The focus was clear: to arm rental companies with the tools and technologies necessary to elevate their service offerings and operational efficiency.
Exhibitors unveiled new equipment and services designed not just for performance but with rental market demands in mind—durability for high-utilization environments, ease of maintenance, and features that enhance rental appeal, such as modular designs for easy transport and setup.
This year's ARA Show showcased the latest in Lift and Access equipment and fostered a community-centric environment where rental businesses could share experiences, challenges, and solutions, overall strengthening the foundation of the rental industry as a whole.
Check out the upcoming print and digital March/April edition of Lift and Access for more detailed coverage of the show!
MEC's new 85-J DualReach boom.
CMC's 72HD+ Tracked Aerial Lift.
Genie's S-60 DC electric telescopic boom lift.
Haulotte's new HA 46 E PRO all-electric articulated rough terrain boom lift.
Magni's TH 5,5.19P fixed telehandler.
Sinoboom's new 1932 ME electric scissor lift.
Skyjack's new SJ3219 micro scissor lift.
Snorkel's S3219 Plus electric scissor lift.
Manitou's new MTA 519 compact telehandler.
LGMG's S1932E electric motor drive scissor lift.
JCB's new T65D telescopic boom lift.
AlmaCrawler's T-1060LRTH tracked crawler crane at the Fascan booth.
Hy-Brid Lifts which will now be re-branded as AXCS, exhibited its new TH944 telehandler.
Ruthmann Reachmaster's AlmaCrawler PRiMO 59 self-propelled telescopic crawler boom.
DICA's at ARA 2024. To the right are the company's new Maxi Track Protection Mats, Manufactured by UK-based GroundGuards.
Left to Right: Kevin Koberg (DICA), Lex Shingledecker, Mike Langley, and John White (Ground Guards)
Zoomlion's ZS1930E scissor lift.
Lift & Access is part of the Catalyst Communications Network publication family.
