Link-Belt Cranes has promoted Andrew Soper to Manager of Product Marketing, effective July 1, 2025.
Soper joined Link-Belt in 2014 as a marketing specialist and has held roles in crawler, telescopic truck and all-terrain crane marketing. He previously worked in crane rental and rigging as a project manager and sales estimator, gaining hands-on experience with lifting equipment.
“With his background in both crawlers and on-highway cranes, combined with his crane rental experience, Andrew brings a strong understanding of market needs,” said Bill Stramer. “He is well suited to lead our continued marketing efforts across all product categories.”
Soper holds a bachelor’s degree in economics from the University of Kentucky and an MBA from Northern Kentucky University.