Hy-Brid Lifts, a manufacturer in the aerial lift equipment industry, has appointed Charlie Haskin as Director of Sales for the western United States.
In his new role, Haskin will focus on delivering exceptional customer support while expanding the sales and channel development of Hy-Brid Lifts’ low-level scissor lifts.
“I’m excited to join this team and to be part of the growth for the Western Region by building upon my existing customers and boosting new relationships,” Haskin said.
“After visiting our manufacturing facility in Wisconsin, I’m confident in the quality of our equipment and solid support of our service and leadership teams. With over 20 years’ experience split in equipment manufacturing sales and general rental, I understand the importance of quality and support for our customers. Along with the new product launching in 2025, I have no doubt in our success for the future.”
With over 20 years of experience in the equipment manufacturing and rental industries, Haskin brings a wealth of expertise to the position. His career has been marked by a focus on building strong customer relationships and driving sales growth in various sectors, including equipment sales, dealerships and rentals.
"We're thrilled to welcome Charlie to the Hy-Brid Lifts team as he takes on the western United States region. His extensive knowledge in sales and the rental industry will enhance our ability to serve our customers," Eric Liner, CEO of Custom Equipment LLC, said.
"Charlie Haskins is a great addition, and we're excited about the valuable contributions he will make toward our company's continued growth."
Haskin’s appointment comes as Hy-Brid Lifts continues to expand its product offerings, including a new product launch scheduled for 2025. With his industry knowledge and strategic approach, Haskin aims to drive the company's success in the western U.S. region.
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