ReachMaster Expands Regional Sales Team

ReachMaster Inc. strengthened its sales organization by adding a new regional sales manager and partnering with Sun Marketing and its eight sales representatives. 

Effective May 1, Dustin Viertel took up the new regional sales manager position with primary responsibility for sales in Texas, Oklahoma, and Kansas and overall sales in the central United States. 

Viertel comes with a background as construction manager at Bluegreen Southwest as well as sales representative for Sunbelt Rentals in Texas. He will be located in the Dallas/Ft. Worth area. 

“We are very pleased to welcome Dustin onboard to our team,” said Ebbe Christensen, president of ReachMaster, located in the suburban Houston area. “Dustin has extensive knowledge of construction and maintenance equipment, as well as great experience from the rental sector, which is exactly what we need. While our traditional image as a premier provider of atrium lifts remains strong, we have seen a development in our product lines that expands beyond indoor building maintenance. Both our Falcon and Bluelift lines have increased their application portfolio with new units, and our newer product lines like the Bibi track-based scissor lift and our Ruthmann Eagle truck mounted lines continue to grow well beyond our image as strictly a provider of atrium lifts.”

Earlier this year, ReachMaster entered into an agreement with the Sun Marketing group and its eight sales reps, covering the southeast continental United States. 

“Sun Marketing, headed up by Bill Benjamin in]Florida represents decades of aerial lift equipment sales experience, thanks to their former representation of Nifty Lift and Haulotte,” Christensen said. “At a time where we need more feet on the ground than ever, Sun Marketing is a great addition to our sales network as our lines demand detailed technical and application understanding. Bill and his team are highly respected throughout the entire Southeast states and fit very well into our sales network.”