The Sinoboom Brazil subsidiary recently celebrated its grand opening at a newly established facility in São Paulo state, marking a significant stride for Sinoboom in both the South American market and its global endeavors.
The festive ceremony welcomed over 100 Brazilian rental company clients, with Sinoboom CEO Susan Xu and Sinoboom Global Sales and Marketing Director Dawei He in attendance.
“The South American market contains huge potential. As a leading MEWP brand, Sinoboom has already found favor with many in the rental industry in South America, and enjoys high brand recognition. The establishment of this new Brazilian subsidiary will provide full life cycle solutions and services, with a localized business approach that is tailored to Brazilian customers’ expectations, allowing us to be extremely close to, and responsive to, the local market,” Marcelo Yamane, business development director of the Brazil subsidiary, said.
The event showcased more than 20 MEWPs for customers to explore. One client, upon visiting the newly constructed offices, remarked, "Your training area is impressive; this will greatly benefit the industry."
Situated in Jundiaí, the industrial and agricultural hub of São Paulo state, Sinoboom's Brazilian subsidiary will oversee machine sales, warehousing, after-sales service, spare parts supply and training. Staffed by seasoned MEWP industry professionals with over 15 years of experience, the subsidiary has actively participated in industry events such as Brazil's leasing exhibition, Imersão para Locardas and IPAF's Latin American Summit, IPAF Elevação.
Since 2010, Sinoboom has been engaged in the South American market, recognizing its significance as an emerging market within the access equipment sector, fueled by the burgeoning infrastructure construction industry. The company's commitment to product quality, reliability, longevity, and robust after-sales service has earned praise from South American customers, laying a sturdy foundation for future growth.
Lift & Access is part of the Catalyst Communications Network publication family.
