Manitou Group Americas has promoted Lori Heidecker to director of marketing. She previously was manager of marketing services for Manitou Group Americas subsidiary Gehl Co.
In her new position, Heidecker will be responsible for marketing initiatives supporting all three Manitou Group Americas brands: Gehl, Mustang, and Manitou.
She oversees a team that will implement the group’s promotional programs, corporate communications, branding strategies, tradeshows, product launches, special events, and dealer communications throughout the Americas.
Heidecker told Lift and Access that her team’s goal is to “build brand awareness for the Manitou Group Americas’ industry-leading products in all market segments.”
She added that the company’s marketing would stay brand specific while also leveraging the capabilities and resources of all three Manitou Group Americas product brands.
Heidecker, is located in West Bend, Wis., and reports directly to Dan Miller, president of Manitou Americas Group. This October will complete her 10th year with the company.
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