Height safety specialist Guardian has launched its new brand positioning at the World of Concrete show in Las Vegas.
The relaunch follows the consolidation of the Stronghold, Ty-Flot, and Checkmate brands under the Guardian banner in the summer of 2021.
The new positioning is built around Guardian’s 360° height safety offer of making it simpler for customers to keep workers safe at height.
Spanning fall protection, dropped-object prevention, foreign-material exclusion, engineered systems, and certified training, Guardian now acts as a single source for all height safety needs, backed by fully integrated expert customer service.
“’Height safety. Simplified.’ is a brilliantly simple articulation of our safety mission. Born out of the belief that safe should be simple, we make complexity our enemy every day, in all we do,” commented Guardian CEO Jeff Ward. “Our range offers an unrivalled blend of breadth and depth – with products, services, training and support designed around our users’ needs.”
Guardian’s World of Concrete booth features a preview of the brand’s new website, along with two new videos and includes a 360° Height Safety Insights Room where users can experience and provide feedback on products that are currently in development.
In February, Guardian will launch a new website (guardianfall.com) that pulls together the full product range and features tools to help visitors compare, select, and customize height safety systems. It will also offer the option to book custom training or ask expert advice. The regionalized site will offer videos in both English and Spanish.
Lift & Access is part of the Catalyst Communications Network publication family.
