Hy-Brid Lifts has appointed David Porter as its new vice president of sales and marketing to strengthen its presence in North America and drive future growth in the aerial lift equipment market.
In this new role, Porter will oversee Hy-Brid's North American sales team, spearheading initiatives to foster customer relationships, drive growth, and explore new product development opportunities.
Porter, who joins the company with more than 25 years of leadership experience in the equipment industry, expressed excitement about his new role.
"Hy-Brid’s well-established products and strong customer relationships create an exciting platform to enhance our current partnerships and build new ones. I firmly believe in treating others as you wish to be treated, and I’ll bring that philosophy to my role here at Hy-Brid,” Porter said.
His responsibilities will extend beyond sales leadership, as he will also drive Hy-Brid’s marketing strategies and establish a dedicated product support team.
This team will work closely with the sales department, ensuring that customers receive the resources and support needed to thrive. Additionally, he will also play a crucial role in the development of new equipment tailored to emerging markets.
His extensive experience includes more than 11 years as a branch manager for major rental companies such as RSC, United Rentals and H&E Rentals. He has held various leadership positions in the aerial equipment sector, from sales manager to director of sales.
Hy-Brid Lifts, known for its commitment to partnering with rental companies, will benefit from Porter’s deep understanding of their operations and needs.
"David’s approach to building relationships will greatly benefit our customers,” Eric Liner, president and CEO of Custom Equipment LLC said.
“As we expand our product line and enter new markets, David’s leadership will be crucial in solidifying Hy-Brid Lifts’ standing in the aerial lift industry.”Top of Form
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