Mazzella has promoted Adam Franz to vice president, lifting branch development.
With nearly two decades of experience at Mazzella, Franz has held various leadership roles, including project management, purchasing, crane sales, branch management, sales management and most recently, director of national accounts.
In his new role, Franz will lead efforts to strengthen Mazzella’s position in the lifting industry.
His focus will include enhancing processes to deliver consistent and exceptional customer experiences, ensuring superior service delivery and driving the expansion of Mazzella’s national footprint while reinforcing its presence in local markets.
Franz will also join the lifting leadership team and report to Matt Mazzella, president of of the company.
"I am honored to step into this role and take on the responsibility of connecting our lifting businesses," Franz said.
"My goal is to create synergy across our teams, enhance the customer journey at every touchpoint and foster an environment where our team members can thrive. This is an exciting opportunity to solidify Mazzella as a leader in the lifting industry, with a strong presence in every market and industry we serve."
"Adam's unwavering commitment to our core values and his dedication to upholding our brand's reputation make him an exemplary leader," Mazzella said.
"His strategic vision and ability to unify our lifting businesses at both national and local levels will be crucial as we strive to deliver unparalleled experiences to our customers and team members. Please join me in congratulating Adam on this well-deserved promotion."
Lift & Access is part of the Catalyst Communications Network publication family.
