Genie announced that Ben Bradshaw, a veteran in the equipment and rental industry, has joined the company as the new Executive Vice President of North America Sales. With over two decades of experience in leading rental companies and his most recent role as a Senior Vice President, Bradshaw brings a wealth of knowledge in sales leadership, customer-centric focus, and a deep understanding of the rental market.
Bradshaw has earned a reputation for building strong teams and fostering solid partnerships throughout his career. His dedication to exceeding expectations aligns seamlessly with Genie's commitment to delivering a Quality By Design customer experience.
Bradshaw’s connection to the equipment industry runs deep. His father, Bob Bradshaw, dedicated 22 years to Genie, retiring as the Regional Vice President of Sales for the West Coast. Additionally, his grandfather, also named Bob Bradshaw, spent nearly 40 years in the equipment and rental industry at Shepherd Machinery.
“I’m excited to be a part of the Genie team, where my role centers on understanding and addressing our customers' needs. I'm eager to collaborate closely with them and understand how we can continue to make an already great brand even better,” Bradshaw said.
In addition to welcoming Bradshaw, Genie announces two significant changes aimed at enhancing customer value and experience. Will Westley, who joined Genie in 2022, has been appointed as the Global VP of Sales Transformation & Operations. In this role, Westley will leverage best practices to ensure an industry-leading customer experience globally. Sharbel Kordahi will take over Westley’s previous position as Vice President of Sales for the EMEA (Europe, Middle East, and Africa) region.
“For nearly 60 years — since Bud Bushnell founded Genie in 1966 — our customers have been at the center of what we do,” said Matt Treadwell, Genie Vice President of Global Sales. “These changes support that customer-first focus, and will help us strengthen our commitment to delivering not only the quality products our customers need from us, but also the quality customer experience and support that sets Genie apart as an industry leader, and true partner.”
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